TikTok is the only social platform available right now where ads with audio generate both better brand favorability and purchase intent. The For You page is even more likely to show users content with the same sound they’ve listened to in the past. With TikTok, you can leverage a viral sound to make sure customers can find you by simply tapping on the music playing on any video. TikTok sounds are more likely to help you reach your target audience, too. What’s more, TikTok is the only social platform available right now where ads with audio generate both better brand favorability and purchase intent.Another 73% of respondents said they were more likely to watch videos with audio.According to research from TikTok, around 88% of customers consider sound to be an essential part of the TikTok experience.Music is a major part of the experience, with many challenges and trends on the platform revolving around dances, lip-syncing, and other music-focused ideas. Sounds are just as important as video when it comes to succeeding on TikTok. Sounds are powerful features you can add to your TikTok content. If you’ve ever visited the “For You” page on TikTok, you’ll notice that every one of the top videos uses Original Audio and Sounds.Ĭreating a sound for your video instantly gives you better ranking potential. TikTok Sounds have rapidly become one of the most important features on TikTok.

Of course, to leverage the full benefits of TikTok, you need to know how to use all the available features, including TikTok sounds.īeing active on TikTok will give you access to a wide audience of new potential leads and a chance to build a more impactful brand through video. Today, being active on TikTok will give you access to a wide audience of new potential leads, while allowing you to build a more impactful brand through video. While TikTok’s primary market is engaged Gen Z content creators, the application has also attracted a host of other celebrities and market leaders, too. In the last couple of years, TikTok has skyrocketed in popularity, attracting people from all around the world, and of all ages. Learning how to make your own TikTok sound could make you the next viral trend.

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